There is no question that the tobacco industry has come under immense scrutiny over the past two decades as a result of their manufacturing of cigarettes. Furthermore, regulations have limited the availability of cigarette sales generally. However, Isaac Toussie, a tobacco investor, has commented that tobacco companies are extremely versatile entities. In particular, Toussie emphasized British American Tobacco’s ability to generate sales outside of the realm of cigarettes.
A recent article titled “Vaping Helps British American Tobacco Reach Over 20 million Cigarette-Free Customers,” accentuated the fact that British American Tobacco has generated immense sales from the vaping products. (Id.). Furthermore, the article states revenues from British American Tobacco’s vaping products have risen over 50%. (Id.). British American Tobacco continues to sell their traditional cigarette brands, such Lucky Strike (Id.).
Toussie pointed to the ability of companies like British American Tobacco to continue to produce products that sell. Adaptability is a critical tool that companies need to possess to ensure that their products and strategies continue to provide success. By shifting partially to the vaping industry, British American Tobacco is able to enter new markets and sell product.
British American Tobacco is able to continue to expand their vaping sector, given the enormous size of their corporation. With a market cap of around $91 billion (Yahoo Finance), British American Tobacco and afford to invest in their future. The combination of a drive to change coupled with large amounts of capital suggest, per Toussie, seems to poise the company on solid footing.
This article is presented for informational purposes only and should not be relied upon as financial or other advice.